Original Taste
Our Potatoes
Our Potatoes
Nurturing potatoes to create a perfect crisp
We take tremendous pride in crafting the finest hand-cooked crisps on our family farm, nestled in the heart of Yorkshire. Our journey is steeped in tradition and dedicated to creating crisps that offer an impeccable crunch and a delightful range of flavours of course this all starts with the potato!
Choosing the Perfect Varieties
Sustainability is in our farming DNA
Nurturing the Seed: The Bedrock of Exceptional Potatoes – Our potato-growing journey begins with the careful selection of potato seeds from Grade 1 Land in the Yorkshire Wolds. This region boasts exceptional soil fertility, top-notch drainage, and the perfect conditions for cultivating the finest potatoes. It’s where the magic of our crisps begins, with the quality of our potatoes rooted in the very earth they’re grown in.
Selecting Excellence: Choosing the Perfect Potato Varieties – Selecting the right potato varieties is at the heart of our journey. We give top priority to potatoes that not only deliver a satisfying crunch when fried but also burst with amazing flavour. Our choices are made with efficient harvesting and storage in mind, ensuring a constant supply of crisps all year round. We pick varieties that suit our soil type and have excellent storage capabilities. After years of meticulous testing, we’ve found the ones that truly shine in flavour, texture, and crunch, forming the very foundation of our crisp-making craft.
Cultivation and Sustainability: Nurturing the Land for Generations – Sustainability is in our farming DNA. We use cutting-edge GPS systems to optimise our operations, reducing mileage and our carbon footprint. Our N-sensor technology is our secret weapon for measuring nutrient levels precisely during fertiliser application, minimising waste. We’re passionate about preserving our soil, which is why we minimise ploughing to protect its structure. Regular soil testing ensures it stays healthy. And our dedicated agronomist provides expert advice, helping us nurture our crops and the land they grow in.
Overcoming Harvest Challenges: Dancing with Nature’s Rhythms – Harvesting comes with its fair share of challenges, especially those posed by the weather. To overcome these, our dedicated team remains flexible, adapting to changing conditions and working unconventional hours when needed. We even arrange convoys during those quiet early Sunday mornings to keep road disruptions to a minimum when we’re moving our machinery. With different potato varieties harvested at different times of the year, such as Lady Rosetta in early summer and Opal and Marquis in the autumn, we ensure we have a steady supply of crisps all year round.
Crafting the Perfect Crisp
Achieving perfect flavours
Hand-Crafted Excellence: The Art of Crafting the Perfect Crisp – Tradition is at the heart of our hand-crafted crisps. We make our crisps in small batches, allowing us to carefully monitor every step of the production process. Seasoning is an art at Lister’s Crisps – we hand-sprinkle each batch to ensure that the flavour is perfectly even. Seasoned crisps take a journey on a vibrating conveyor to the seasoning drum, where they get that harmonious blend of flavours that you’ll find in every batch.
Balanced Flavours and Quality Assurance: Crafting Perfection – Our goal is simple: to achieve perfectly balanced and delightful flavours. Through extensive taste testing with different seasoning variants and application levels, we’ve crafted a formula that we consistently follow in every batch of Lister’s crisps. Our quality control is rigorous, with checks at every station, including visual inspections and taste testing. Even during the harvesting process, we carefully grade our potatoes for quality, ensuring that only the very best make it into our crisps.
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We are based in Yorkshire
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