A look into the potato varieties we grow here at Listers

Here at Listers Crisps, we carefully select three distinct potato varieties:

• Lady Rosetta,
• Marquis,
• Opal.

These varieties have undergone rigorous testing on our production line, specifically focusing on their frying characteristics, resulting in the perfect crunch and an amazing flavour profile. Through this meticulous testing process, we have identified these varieties as the ideal candidates, ensuring that every batch of crisps we produce
embodies the highest standard of taste and quality.

Harvesting time: Our timing is crucial in our potato harvesting process. Lady Rosetta takes centre stage in the early season and is carefully harvested as part of our ‘early potato’ lifting. This ensures we capture its unique
flavour and tenderness. On the other hand, our other varieties Opal and Marquis reach full maturity later in the autumn, making it the perfect time for their harvest.

Lady Rosetta reigns as the queen of crisping potatoes at Listers Crisps due to its exceptional attributes. Its ability to
fry to perfection, deliver a delightful crunch, and boast an unparalleled taste makes it the ultimate choice for crafting
our irresistible hand-cooked crisps.

Care and handling, from the field to the crisp-making process: During the growth process, we ensure the potatoes receive the right amount of nutrients to aid their development. In particularly dry years, we irrigate the crop to maintain its health. After harvesting, the potatoes can often go from the field to our factory on the same day, ensuring that they reach our crisping process within 2-48 hours. This quick turnaround guarantees a level of freshness that is hard to match.

Potato varieties we grow on the farm: As well as Maris Bard, Lady Rosetta, Marquis and Opal we cultivate a
diverse selection of main potato varieties, including Sagitta, Melody, and Nectar. While these varieties are not
destined for crisp production, they serve various markets. From supermarkets to fruit and vegetable merchants, and even restaurants and takeaways, these potatoes are prized for their versatility and culinary excellence.

Special techniques we use to ensure optimal growth and flavour of the different potato varieties: We
employ special techniques to ensure the optimal growth and flavour of each potato variety. Understanding that each
variety has specific requirements, we tailor our approach to suit their needs. By strategically matching the right
potato variety with the most suitable soil type, we maximise crop productivity and enhance the overall flavour profile
of the potatoes. Moreover, we closely monitor weather conditions, especially during dryer years, to provide the
necessary irrigation and maintain optimal growth, preventing drought stress. This attention to detail ensures that
each variety thrives and contributes to the exceptional taste and quality of our hand-cooked crisps.